•Changes in customer segments
•New channels
•Changes in Value Proposition
•Changes in Customer Relationships
•Changes in Revenue Streams
•Resources and Sustainability
•Custom Manufacturing
•Partnerships and acquisitions
•Cost and efficiency
•External factors
•New geographies and currencies
•New products and/or services
•Business challenges from security
•Competition challenges
•Industry challenges
•Modernize legacy business applications
•Work faster and more collaboratively
•Increase profits
•Improve service or product quality
•Enhance user experience
•Empower users to build apps that add value
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